Privacy Policy

At Total Wear Store (operating at emporiarmani.com), we believe that sophisticated style should be accompanied by equally refined respect for your privacy. We are committed to democratising premium fashion through not only transparent services but also transparent data practices. This Privacy Policy outlines how we collect, use, protect, and share your personal information when you visit our website and make use of our services.

Our global clientele—style-conscious individuals and families who value convenience, reliability, and security—deserve clarity in how their data is handled. We process your data with the same care and attention to detail that we apply to curating our collections of statement footwear, essential accessories, functional bags, and specialised categories like baby equipment and ankle boots.

1. Data We Collect

To provide you with a seamless and secure shopping experience, we collect information that you provide directly, as well as data collected automatically:

Information You Provide:

• Identity & Contact Data: Name, email address, billing and shipping address, phone number.
• Transaction & Financial Data: Payment method details (processed securely via our partners like Visa, MasterCard, JCB, and PayPal), order history, and purchase records. Please note we do not store full credit card numbers on our servers.
• Profile & Communication Data: Preferences, feedback, survey responses, and correspondence with our Customer Service team at [email protected].

Information Collected Automatically:

• Technical & Usage Data: IP address, browser type and version, time zone, operating system, device information, and details of how you interact with our website (pages viewed, items clicked, navigation paths).
• Cookie Data: Data from cookies and similar tracking technologies. For more details, please see Section 6.

2. How We Use Your Data

We use your personal data solely for legitimate business purposes, including:

• To Fulfil Your Orders: Processing payments, arranging shipping, sending order confirmations, and providing customer support.
• To Provide Our Services: Managing your account, facilitating the checkout process, and communicating with you about orders, products, services, and promotional offers (where you have consented).
• To Improve Our Website & Services: Analysing site usage to enhance functionality, personalise your experience, and troubleshoot technical issues.
• For Security & Fraud Prevention: Protecting our website, business, and customers from malicious activity, in line with our commitment to secure transactions.
• To Comply with Legal Obligations: Meeting applicable laws, regulations, and legal processes.

3. Data Sharing and Disclosure

Your trust is paramount. We do not sell your personal data. We may share your information only in the following circumstances:

• Service Providers: With trusted third parties who perform services on our behalf, such as payment processing (e.g., PayPal, card processors), order fulfilment, shipping carriers, IT and hosting services, and marketing assistance. These partners are contractually bound to handle your data securely and only for the purposes we specify.
• Legal Requirements: If required to do so by law, regulation, or in response to a valid legal request (e.g., court order, government investigation).
• Business Transfers: In connection with a merger, sale of company assets, financing, or acquisition of all or a portion of our business.
• International Transfers: As we serve a global customer base (excluding some Asian and remote regions), your data may be transferred to and processed in countries outside your own. We ensure such transfers are protected by appropriate safeguards, such as Standard Contractual Clauses approved by relevant authorities.

4. Data Storage and Security

We implement robust technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

• Encryption: We use advanced encryption technology (such as SSL/TLS) to secure data transmissions, especially during checkout.
• Secure Storage: Your data is stored on secure servers with limited access.
• Payment Security: We partner only with reputable payment gateways that adhere to the highest industry standards (like PCI DSS).
• Data Retention: We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law (e.g., for tax, accounting, or warranty purposes).

5. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal data, including:

• Right to Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure (‘Right to be Forgotten’): Request deletion of your personal data under certain conditions.
• Right to Restrict Processing: Request limitation of how we use your data.
• Right to Data Portability: Request transfer of your data to another service provider.
• Right to Object: Object to our processing of your data, particularly for direct marketing.
• Withdraw Consent: Where we rely on your consent, you may withdraw it at any time.

To exercise any of these rights, please contact us using the details in Section 7. We will respond to your request in accordance with applicable data protection laws.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience, analyse site traffic, and personalise content.

• Essential Cookies: Necessary for the website to function (e.g., shopping cart, secure login).
• Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics). This data is aggregated and anonymous.
• Preference Cookies: Remember your settings and preferences.
• Marketing Cookies: Used to deliver relevant advertisements on other platforms.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

7. Contact Us

8. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or services. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy from time to time.